China Insights

Expert analysis, market intelligence, and strategic insights on China's digital marketing landscape.

Member-exclusive articles include deep-dive reports, cost benchmarks, and ROI data.

WeChat Marketing in 2025: What Brands Need to Know

WeChat remains China's most powerful marketing channel. Here's how to leverage Mini Programs, Official Accounts, and WeChat Ads for maximum ROI.

YIVA Digital

26 Feb 2026

Search Marketing

Baidu SEO Guide for International Brands

Baidu controls over 70% of China's search market. This comprehensive guide covers everything you need to rank on Baidu and capture Chinese search traffic.

YIVA Digital

26 Feb 2026

Social Media

Douyin (TikTok China) Advertising: Complete Brand Guide

Douyin has become China's most influential social commerce platform. Learn how to run effective brand campaigns and drive sales through short video and live streaming.

YIVA Digital

26 Feb 2026