📅
China Marketing Calendar 2026
Plan your China strategy around key dates, festivals & shopping events
📌
29
Total Events
⭐
11
Key Events
🛍️
8
Shopping Festivals
🏮
6
Public Holidays
January
2 events
1 Jan
New Year's Day
元旦
Public Holiday
15 Jan
January Year-End Sales
年终促销季
Shopping Festival
February
1 key2 events
17 Feb – 23 Feb
Chinese New Year (Year of the Horse)
春节 / 马年
Public Holiday
14 Feb
Valentine's Day
情人节
Cultural Occasion
March
1 key3 events
4 Mar
Lantern Festival
元宵节
Cultural Occasion
8 Mar
Women's Day (Queen's Day)
女神节 / 三八妇女节
Shopping Festival
15 Mar
Tmall Spring New Arrivals
天猫春季上新
Platform Event
April
3 events
5 Apr
Qingming Festival (Tomb Sweeping Day)
清明节
Public Holiday
22 Apr
Earth Day
地球日
Cultural Occasion
15 Apr – 5 May
Canton Fair (Spring)
广交会（春季）
B2B / Trade
May
2 key3 events
1 May – 5 May
Labour Day Golden Week
劳动节黄金周
Public Holiday
10 May
Mother's Day
母亲节
Cultural Occasion
20 May
520 — Chinese Valentine's Day
520情人节
Cultural Occasion
June
1 key2 events
1 Jun – 18 Jun
618 Shopping Festival
618购物节
Shopping Festival
21 Jun
Father's Day
父亲节
Cultural Occasion
July
1 events
7 Jul
Tmall Summer Sale
天猫夏季大促
Platform Event
August
1 key2 events
25 Aug
Qixi Festival (Chinese Valentine's Day)
七夕节
Cultural Occasion
15 Aug
Back to School Season
开学季
Shopping Festival
September
1 key1 events
25 Sept
Mid-Autumn Festival
中秋节
Public Holiday
October
2 key4 events
1 Oct – 7 Oct
National Day Golden Week
国庆节黄金周
Public Holiday
10 Oct
Douyin 1010 Shopping Festival
抖音双十购物节
Platform Event
20 Oct – 31 Oct
Double 11 Pre-Sale Period
双11预售期
Shopping Festival
15 Oct – 4 Nov
Canton Fair (Autumn)
广交会（秋季）
B2B / Trade
November
2 key3 events
1 Nov – 11 Nov
Double 11 / Singles' Day
双十一 / 光棍节
Shopping Festival
27 Nov
Black Friday
黑色星期五
Shopping Festival
5 Nov – 10 Nov
CIIE — China International Import Expo
中国国际进口博览会
B2B / Trade
December
3 events
12 Dec
Double 12 Shopping Festival
双十二购物节
Shopping Festival
25 Dec
Christmas
圣诞节
Cultural Occasion
28 Dec – 31 Dec
Year-End Brand Reviews
年终品牌盘点
Platform Event